This BrandYourself profile is automatically optimized to show up high in Google - Stamford, CT
Hi, I'm Carlene Armetta. Welcome!
Carlene Armetta's Bio:
Carlene Armetta's Experience:
-
President at American Marketing Association - Fairfield County
July 2016 - Present | Fairfield County CTElected as President of the Fairfield County Chapter of the American Marketing Association (AMA) to lead, along with the board and management team, an organization dedicated to becoming the most relevant force and voice shaping marketing around the world. The American Marketing Association (AMA) is one of the largest marketing associations in the world, with over 30,000 members who work in, teach and study the field of marketing. The AMA provides access to a vast body of marketing knowledge, high-quality training programs and tools, exposure to leading-edge thinking, and a wide variety of opportunities to interact with the global marketing community.
-
Marketing and Partnership Relationship Consultant at The Marketing Strategist (2013) \ BizMark CT
September 2013 - Present | Stamford, CTSenior marketing and partnership executive engaged to develop and execute B2B and B2C lead generation and customer acquisition programs, partnership sales and marketing efforts, product development, cross-sell and retention programs. Work with a number of marketing agencies on various projects.
-
Vice President, Integrated Marketing Strategy at Learning Care Group, Inc.
January 2009 - September 2013 | Novi, MIDeveloped a national marketing campaign for the business to facilitate growth, sales and marketing strategy. Built company's first outsourced call center and integrated direct marketing discipline. Developed a Customer experience platform to increase retention and build engagement. Oversaw Call Center operations, B2B Partnership sales and marketing, integrated marketing strategies and implementation across all channels.
-
Chief Marketing Officer at Learning Care Group, Inc.
January 2013 - April 2013Managed all aspects of marketing strategy, planning, budgeting, metrics, reporting and execution. Appointed by CEO and Board as the Interim Chief Marketing Officer during time of transition.
-
SVP, Marketing Solutions and Partnership Development at Aspira Marketing Direct, LLC
2008 - 2010Marketing, sales and consulting organization specializing in creation of innovative and results driven marketing strategies. Built growth strategies/platforms for B2B and B2C clients. Sourced new business and new strategic partners/alliances.
-
Vice President, Marketing and Partnership Development at Pitney Bowes Inc.
2001 - 2008Held various positions in marketing, partner and business development, product development and communications. Specialities: * B2B customer acquisition strategies * Retail marketing * TV Marketing * Partnership sales and marketing strategies * Editor, B2B small business company magazine * New product development and emerging markets * Integrated operational and communication plans
-
Vice President, AT&T Affinity Card Partnership at Citigroup, Inc.
2000 - 2001Managed strategic partner marketing and communication initiatives to drive credit card portfolio growth and new customer acquisition. Developed and managed retention and loyalty usage programs. Led best practices research, industry trends and competitive analysis.
-
First Vice President, Partnership Sales & Marketing at MBNA America, Inc.
1995 - 2000Held several positions with increasing responsibilities in affinity credit card partnership business development, marketing, and portfolio growth areas.
-
Director of Alumni Relations at Iona College
1985 - 1995Responsible for the direct management, planning and execution of the college's alumni relations program. Established national partner chapter programs. Created first ever alumni quarterly magazine. Developed and managed alumni partner/vendor programs. Oversaw alumni fundraising efforts including phonothan program.
Carlene Armetta's Education:
-
University of North Carolina at Charlotte
Concentration: Student Exchange Program -
Iona College Hagan School of Business
MBAConcentration: Business Management, Organizational Behavior -
Eastern Connecticut State University
B.S.Concentration: Business, Economics and Psychology -
American Management Association (AMA)
Concentration: Innovation and Growth Certificate
Carlene Armetta's Interests & Activities:
Family, Skyliners Synchronized Skating team, Skiing, Scuba Diving, Reading. Serve on the American Marketing Association's Board for Fairfield County Chapter and the Board for Bartlett Arboretum & Gardens. Activities: King Annual Fund Committee, King Parents Support Community Service Committee. Member of NEAG (Northeast Advisory Executive Group).